A Project Manager Digital Marketing - M/F - CDI - Full-time

Reporting to the Director of Communications, you will be responsible for implementing and managing digital marketing campaigns to promote ACL’s services. You will play a key role in optimising our digital platforms and improving the user experience.

Your main tasks

Developing and managing digital campaigns:

• Plan, execute and analyse digital marketing campaigns across different channels (SEO, SEM, email marketing, social networks, etc.) and of different types: lead generation, retargeting, display…
• Manage the budget allocated to campaigns and optimise ROI

Optimise the digital platforms:

• Work with the team to ensure continuous optimisation of the website and other digital platforms and their daily updates
• Manage the digital marketing aspects related to emails and data (campaigns, CRM, automated workflows) in collaboration with the ICT and CMV departments
• Creation of landing pages to support marketing campaigns
• Ensuring technology monitoring and suggesting improvements to enhance the user experience

Content creation and social network management:

• Contribute to the creation of attractive and relevant digital content for our target audiences with the aim of acquisition and customer retention (articles, infographics, videos, etc.)
• Ensure that the message and brand image are consistent across all digital media
• Collaborate with the team on the editorial management and community management of ACL’s social networks

Analysis and reporting:

• Use analytics tools to track and measure campaign performance
• Create dashboards, prepare regular reports and propose corrective actions based on the data collected

Coordination and project management:

• Work closely with internal (communications, ICT, member services) and external (agencies, freelancers) teams
• Ensure compliance with deadlines and budget for each project

Your profile

Education: Bac+3 to Bac+5 in marketing, digital communication or equivalent

Experience: At least 3 years of significant experience in digital marketing

Technical skills:

• Proficiency with digital marketing tools (Google Analytics, Google Ads, Meta Business, SEO tools, Qlik, etc.)
• Good knowledge of CMS WordPress and SAAS tools in general
• Skills in graphic design and knowledge of creative software (Photoshop, Canva) are a plus

Personal qualities:

• Excellent communication and writing skills in French and English. Proficiency in Luxembourgish and German is considered a plus
• Analytical thinking skills and the ability to interpret data to make informed decisions

We offer

• A varied and evolving job in a dynamic team in a growing, future-orientated company
• An attractive salary package based on your skills and performance
• Attractive working conditions (flexible working hours, a car park)