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Autofestival: plenty of new features for the 60th edition

Published on 16.01.2024

The Autofestival returns for its 60th edition from 20 January to 3 February and promises a whole host of new features.

"The event is still the best opportunity to purchase a new car from among the extraordinary variety of cars on offer at competitive prices, with increasingly advantageous finance options available", Fedamo president Philippe Mersch maintains.

Taking a quick look around, some of the brands featured are indeed pulling out all the stops, and Ford is one of them. This year, the American manufacturer will be showcasing twelve new models and eight new commercial vehicles, which is unprecedented, especially as half of the new models aimed at private customers are electric.

Ford will notably be showcasing its brand-new Explorer at the 60th Autofestival. Made in Cologne, it’s practically a local model! This SUV should be a formidable competitor in this segment in every respect.

Featuring a mega console and an impressive storage capacity (17L), 450L of boot space, a sliding 14.6-inch touchscreen and a clever, discreet and secure storage system, the manufacturer has not yet revealed the SUV’s range, but that, too, is sure to be pretty decent. As for the price, Ford is going to make an impact here, too, with a starting price of 'under' €45,000.
The purists out there will be pleased to hear that Ford has not yet retired its Mustang - quite the contrary, in fact. The 7th generation of this legendary model is due to launch this year, and the Mustang E-Rally is also sure to be a big hit with off-road enthusiasts. Other new models include the Tourneo Courier and the Tourneo Custom, in addition to the Ranger, the Bronco, the new Transit Custom and the Transit Courier (as a commercial vehicle).

BMW on the offensive

The German manufacturer begins the year with its new i5 available in two versions, namely the entry-level eDrive40 and a super-powerful M60 xDrive with 601hp. This 8th generation 5 Series will no doubt cause a bit of a stir where fans of the brand are concerned.

The X2 and iX2 will also be previewed at dealerships across the country. Its sharp lines that exude character, combined with its generous dimensions, even greater power and increasing on-board technological features, leave no doubt that BMW has pulled out all the stops to make this SUV-coupé one to watch in the months to come. Last but not least, the M2 and XM will continue to be showcased in showrooms, while the public will also be able to check out the facelifts that the BMW X5 and X6 have recently undergone.

BYD: the new kid on the block

This will be the first edition of Autofestival that Chinese brand BYD, which has just opened a branch in Bertrange as part of the Car Avenue group, will attend. While the brand is yet to convince a local market that is not keen on Chinese brands, it did make a big splash last December when it became the world's biggest seller of electric cars in the fourth quarter, much to Tesla’s dismay. That said, the Californian brand remains the world's biggest seller of 100% electric vehicles throughout the year as a whole, although BYD has announced plans to open a factory in Hungary, no doubt with the aim of accelerating its European sales.

You’ll find further test drives and information in the next edition of Autotouring magazine, available from 22 January.

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